Overview We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

About Us Over the course of the last years Sportradar significantly expanded its range of advertising products & services covering the full acquisition funnel. Today our proprietary multi-channel Marketing Platform enables ambitious clients worldwide to more effectively and efficiently engage, acquire and retain customers – both as self-service and managed-service.

Responsibilities

Identify, prospect, and grow our business with brands engaging with sports in North America helping unlock marketing performance and/or brand awareness

Drive sales activity focusing on our digital advertising tech stack that includes all Programmatic Channels as well as Paid Social and Search services

Drive brand investment/participation in the FanID platform, and specifically those interested in advertising campaigns as part of their associations with major sports Leagues and Teams in the US

Lead consultative conversations with CMOs, Heads of Marketing, and agency leaders to demonstrate how Sportradar can solve business challenges and fuel customer growth

Own and drive the sales process for significant recurring investment from key brand-owners and their agencies

Take charge of the sales cycle from discovery, prospecting, preparing, pitching through to gaining commitment and contracting

Build a robust pipeline, accurately forecast revenue, and ensure long-term business growth through recurring partnerships

Support and consult product teams to optimize our products and services from a sales perspective and shape the go-to-market narrative

Define, test and optimize business and pricing models with attractive offerings for key clients or partners and profitability contribution for Sportradar

Be part of Sportradar’s global sales team, collaborating and sharing best practices as you establish and evolve the company’s ad-tech capabilities for sports-interested brands

Actively engage in the sports advertising ecosystem, interact with key players, establish key relationships and gain deep understanding of the setup and needs of all stakeholders

Represent the division and company externally at events and meetings

Both domestic and international travel is required

Qualifications

A minimum of 6 years of experience in selling digital marketing solutions, marketing business development or marketing agencies is highly beneficial

A proven track record of sales, building strategic partnerships, establishing new business pipeline and building long-term relationships with major blue-chip clients and agencies

Strong background in sales and digital marketing ecosystems (programmatic, paid social, CRM, performance marketing)

Demonstrated success establishing new business and digital media business models

Ability to translate complex ad-tech solutions into clear marketing and business value propositions

Ability to work independently while managing multiple priorities

Excellent presentation and communication skills

Strong consultative selling skills—credible with CMOs and agency leadership teams

Understanding of ad-facing business models

Understanding of the sportsbrand and agency ecosystem

Be thought leader within the sports and marketing ecosystem: attend events both domestic and abroad, network with stakeholders, and represent Sportradar as a trusted partner in digital transformation

Our Offer

A collaborative environment with colleagues from all over the world (Offices in Europe, Asia and US) including various social events and teambuilding

Flexibility to manage your workday and tasks with autonomy.

A balance of structure and autonomy to tackle your daily tasks.

Vibrant and inclusive community, including Women in Tech and Pride groups which welcome all participants.

Global Employee Assistance Programme.

Calm and Reulay app (leading well-being apps designed to support focus, quality rest, mindfulness, and long-term mental resilience).

While we appreciate the flexibility and benefits of working from home, we strongly believe that coming together in person fosters stronger connections, encourages collaboration, and drives innovation—both as individuals and as a company. The energy, shared ideas, and team support we experience in the office strengthen the foundation of our success and culture. For this reason, we are an office-first business operating on a hybrid model, with team members working in the office three days a week to build relationships, exchange ideas, and grow together.

Recruitment Process

Initial Screening: A quick chat with our Talent Acquisition Partner to understand your background and expectations.

Two Technical Interviews: Meet with the Technical team and later with the Hiring Manager to dive into your solution, as also discuss team fit.

Onsite Interview: Meet with the local team and tour our local office for a final meet and greet.

Finals Steps: Receive feedback and, if successful, an offer!

Location 810 7th Avenue, New York, United States of America

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