As Sales Manager, you will lead, coach, and inspire a team of Sales Representatives responsible for selling our client’s cutting-edge signage and display solutions to retail customers. This role requires strong leadership, consultative sales expertise, and a strategic mindset to drive revenue growth, build lasting customer relationships, and help shape the future of the sales organization. Key Responsibilities Provide daily leadership, mentoring, and performance coaching to a distributed sales team Manage the full sales lifecycle: from lead generation and pipeline development to deal closure and post-sale engagement Analyze market trends to identify growth opportunities and new revenue channels Support team members in developing deal strategies, preparing proposals, conducting negotiations, and finalizing contracts Maintain pipeline accuracy and forecasting reliability using CRM system Continuously evaluate and enhance sales processes, tools, and KPIs Act as a senior point of contact for key customers, ensuring satisfaction and retention Collaborate with Engineering, Marketing, and Customer Support teams to deliver aligned messaging and outstanding customer experiences Prepare regular performance reports and strategic insights for executive leadership Drive team accountability for lead conversion, customer engagement, and relationship management Represent company at industry trade shows, conferences, and customer events Oversee recruitment, onboarding, and professional development of new sales talent Qualifications Bachelor’s degree in Business, Marketing, or related field (or equivalent experience) 5+ years of B2B sales experience, including 2+ years in a sales leadership or management role Proven success managing and motivating geographically distributed sales teams Strong grasp of consultative and solution-based selling Skilled in CRM platforms (HubSpot preferred), ZoomInfo, Microsoft Office Suite, and Adobe Acrobat Strategic thinker with the ability to lead by example and create a results-oriented team culture Highly organized, analytical, and adept at identifying opportunities and removing roadblocks Exceptional communication and interpersonal skills Willingness to travel up to 75% to support team members and meet with clients About STS Technical Services STS Technical Services is a Top 100 Staffing Firm partnered with some of the largest names in aerospace, manufacturing, defense, and industrial industries. Our professional recruitment teams put talented individuals to work at client locations all over the world, and we have hundreds of exciting career opportunities for you to explore. If you’re ready to build your career with a company that puts people first, apply today. #IndeedSTS