About the Team TikTok eCommerce is building a next-generation commerce experience that combines content, community, and commerce. The Seller Strategy team plays a critical role in enabling merchant growth through scalable, data-driven programs and strategic planning. We aim to build a thriving merchant ecosystem by developing lifecycle strategies that support seller acquisition, activation, and retention. We are looking for a highly motivated Business Analyst to join the Seller Strategy team and support data-backed decision-making, strategy execution, and program optimization. Responsibilities - Support the development of seller lifecycle and growth strategies by conducting data analysis, building dashboards, and creating structured insights - Analyze key merchant metrics to identify pain points and opportunities across different segments (., onboarding, activation, retention) - Collaborate cross-functionally with product, category, marketing, operations, and data science teams to deliver seller-facing programs - Participate in the design and optimization of merchant incentive policies, resource allocation strategies, and performance tracking - Drive deep-dive analyses on business performance, supporting strategic decisions and OKR alignment

Minimum Qualifications - 1+ years of experience in business analysis, strategy, consulting, e-commerce, or a related field - Strong analytical and problem-solving skills, with proficiency in SQL, Excel, and data visualization tools (., Tableau, Looker) - Excellent communication and stakeholder management abilities - Comfortable working in a fast-paced, ambiguous environment with multiple priorities - Strong business acumen and a collaborative, proactive mindset Preferred Qualifications - Experience working in or with e-commerce or tech platforms - Familiarity with seller operations, cohort analysis, or lifecycle management - Passion for using data to drive impact and continuous optimization