Overview

Full-time | Executive Leadership | In person & Local Travel Required Lakeside Surfaces is looking for a strategic, experienced, and people-focused Vice President of Sales & Marketing to lead our revenue growth across retail, wholesale, and B2B channels. This is an opportunity to make a lasting impact on an established but evolving organization, while shaping how we sell, market, and serve our customers across Michigan and beyond. What You'll Do

Lead all sales and marketing efforts across omni-channel distribution (retail, wholesale, B2B) Build and coach a high-performing sales team, aligned to business goals Develop and execute strategies to expand into new markets and territories Improve sales processes using tools like CRM and marketing automation Strengthen customer relationships and drive brand loyalty Partner with leadership on pricing, positioning, and overall growth strategy Visit teams regularly in the field and at our headquarters, with flexibility based on location What We are Looking For

10+ years of sales and marketing leadership, ideally in building materials, manufacturing, or a related industry (Industry experience is highly preferred.) A track record of leading high-performing teams and delivering results Experience working across multiple sales channels and customer segments Strategic thinking with the ability to execute and lead through change Strong communication, team development, and customer relationship skills Where We Work

We are currently active in Northern Michigan, Southeast Michigan, and West Michigan. Our goal is to grow thoughtfully into new markets, and this role will be critical in guiding that expansion. Travel to headquarters and on-site with teams is required, though we are open to flexibility/relocation for the right candidate. Our Culture: Lakeside Has GRIT

we hire and lead based on our core values: G – Go the Extra Mile

Be relentless in solving challenges Be curious in finding a better way Bring energy, drive, and passion to everything you do R – Reliably Serve Others

Listen, care, and respond with empathy Prioritize people and provide a smooth, thoughtful experience Be customer-focused in every interaction to meet and exceed expectations I – Inspire Trust

Be honest, open and accountable Do what you say, follow through on commitments big or small Take ownership in your work and its impact on the team’s success T – Team Above Self

Collaborate, support, and celebrate each other Leave ego at the door Prioritize the needs, growth, and well-being of the team through Servant Leadership What You'll Get

Health, dental, and vision insurance 401(k) with company match Generous paid time off and holidays Performance-based bonus opportunities Relocation assistance, if needed About Lakeside Surfaces

Our focus is on quality, service, and innovation, and we serve customers through a unique omni-channel model. We are proud of our strong team culture and commitment to doing what’s right for our people, our customers, and our business. Ready to Lead the Charge?

If you’re a growth-oriented leader who’s excited about building the future of sales and marketing at Lakeside, we’d love to hear from you. Apply today or reach out directly to start the conversation to HR@lakesideinc.com. Referrals increase your chances of interviewing at Lakeside Surfaces Inc. by 2x

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