Join to apply for the VP of Sales, North America role at Newforma Join to apply for the VP of Sales, North America role at Newforma Get AI-powered advice on this job and more exclusive features. The VP Sales NAMER is a senior position responsible for driving the New Logo software sales strategy, execution, and revenue growth across the North & South America as well as Canada. This includes selling into New Logo both Enterprise and Commercial, building go-to-market strategies, and leading high-performing teams across the above geographies.

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In This Role, Your Responsibilities Will Include

Strategic Leadership Define and execute the sales strategy aligned with both regional & global objectives. Set revenue, growth, and profitability targets across given markets. Develop go-to-market plans tailored to each region’s maturity, market dynamics, and competitive landscape.

Sales Execution Build pipeline, drive acquisition of net-new logos, and penetrate priority verticals and accounts.

Regional Team Leadership Recruit, lead, and develop sales AEs and BDs accordingly. Foster a high-performance, inclusive, and accountable sales culture. Implement consistent sales methodologies (e.g., MEDDICC, Challenger, etc.) and performance management metrics.

Cross-Functional Collaboration Work closely with marketing, product, customer success, and operations to support regional objectives. Provide field feedback to influence product development and roadmap. Partner with finance and legal teams to ensure effective forecasting, deal governance, and compliance.

Market Expansion & Innovation Identify and prioritize regional market opportunities and adjacencies. Lead localization efforts for products and campaigns as needed. Ensure business continuity and scalability across diverse markets with varying levels of digital maturity.

Reporting & Forecasting Own regional forecasting, pipeline management, and reporting to the global CRO/CEO. Provide visibility into performance drivers, risks, and opportunities. Ensure CRM and sales tools are leveraged effectively for transparency and predictability.

Interact with the board on Sales & Marketing strategy as well as GTM changes and additions as and when required Seniority level Seniority levelNot Applicable Employment type Employment typeFull-time Job function Job functionSales and Business Development IndustriesSoftware Development Referrals increase your chances of interviewing at Newforma by 2x Sign in to set job alerts for “Vice President of Sales” roles. Boston, MA $100,000.00-$125,000.00 4 weeks ago Boston, MA $192,000.00-$288,000.00 21 hours ago Boston, MA $120,000.00-$140,000.00 3 months ago Regional Vice President (RVP) of Sales, FSI - USRegional Sales Director - Northeast - Neuropsychiatry Boston, MA $173,500.00-$255,500.00 1 month ago Vice President of Utility Sales, Northeast USRegional Business Director (US Sales) / SoutheastDirector of Sales (East) - Peripheral Nerve Stimulation We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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