Salary: VP, Sales and Marketing

About Us

Bitwerx, Inc.is a team of industry experts focused on designing, building, and supporting innovative software solutions thatleveragedata to improve the customer journey. Our experience spans many industries with a focus on veterinary, and our partners range from startups trying to bring a new idea to market to Fortune 500 companies looking to become more agile.

About the role

We are seeking a dynamic and results-oriented Vice President of Sales and Marketing to lead and execute all aspects of our sales, marketing, and partnership management functions under direction of our Chief Revenue Officer. This individual will be responsible for driving revenue generation, tracking and managing key performance indicators (KPIs), and building a scalable growth strategy. Initially a hands-on role, this position requires a proven self-starter who can successfully execute across multiple disciplines and eventually grow and lead a high-performing team.

Key Responsibilities

Sales Leadership Develop and execute a comprehensive sales strategy to drive consistent revenue growth across all channels Identify new market opportunities, build and manage the sales pipeline, and cultivate key customer relationships Personally lead and close strategic sales opportunities during the early stage of the role Establish sales processes, forecasting methodologies, and performance metrics to ensure accountability and measurable success

Marketing Strategy & Execution Create and implement a multi-channel marketing strategy to increase brand awareness and generate demand Oversee development of marketing campaigns, content strategy, digital presence, and lead generation programs Establish the companys brand positioning, messaging, and presence in alignment with strategic goals Analyze marketing performance metrics to optimize campaigns and ensure ROI

Partnership Management Identify, negotiate, and manage strategic partnerships and alliances that support business objectives Foster strong relationships with key partners to enhance product offerings, expand market reach, and drive revenue

Revenue & KPI Management Define and track key revenue, sales, and marketing performance indicators Develop and present regular reports to the executive team and stakeholders Leverage data-driven insights to guide decision-making and strategic adjustments

Team Development Build, mentor, and scale a high-performing sales and marketing team as the company grows Define organizational structure and roles to support long-term growth objectives Foster a culture of accountability, collaboration, and continuous improvement

What youll bring

Proven track record of driving revenue growth in a small or entrepreneurial company environment 10+ years of progressive experience in sales and marketing, with at least 5 years in a senior leadership role Demonstrated success in developing and executing integrated sales and marketing strategies Strong analytical skills and data-driven approach to decision-making and KPI management Excellent communication, negotiation, and leadership skills Ability to thrive in a fast-paced, hands-on role and scale operations as the company grows Experience with CRM platforms, marketing automation tools, and digital marketing best practices

Personal Attributes

Entrepreneurial mindset and a self-starter with high energy and a passion for building Strategic thinker who can balance short-term execution with long-term growth planning Collaborative leader who inspires and motivates teams and stakeholders Results-oriented with a strong focus on measurable impact

What We Offer:

100% company-paid health, vision, and dental insurance

401(k) with company match

Robust PTO policy

A collaborative and inclusive work culture

Opportunities for professional growth and development

The chance to make a significant impact on a growing company

Bitwerx, Inc. is an Equal Opportunity Employer. Your application will be considered regardless of race, color, national origin, age, disability, gender, sexual orientation, gender identity or expression, marital status, or veteran status. You must be legally authorized to work in the U.S.

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