Reporting to the SVP, RBDC, the VP, Sales & Distribution for the Northeast territory is responsible for the overall financial performance and operations of their assigned territory. You will drive and develop a world-class retail execution team, ensuring best-in-class sales and operations processes & routines, and build a winning team that epitomizes the Company's Values. The VP, Sales & Distribution is the senior field-level leader within the organization, from both a sales and operational perspective. The location for this role is flexible to any major metro area within the Northeast region. RESPONSIBILITIES Areas that play to your strengths

All the responsibilities we'll trust you with: Use a high level of discretionary judgment on sales, financial, operational, and employment decisions Lead, coach, and develop the leadership team within the territory to ensure key performance indicators and metrics are met or exceeded and that sales and distribution targets are flawlessly executed to standard Ensure all leadership manages expenses (inventory, goods destroyed, discounts, T&E), responsible for Profit & Loss ownership across all profit centers

Develop and deliver an annual business plan for volume, execution excellence, market share, profitability, distribution development, routes, new product distribution, and volume/sales forecast Evaluate total market conditions through the lens of Winning versus Competition. Competitive threats, changing local dynamics which may impact volume, share, profit, as well as other business metrics Work with DSDs to define annual and monthly Key Performance Indicator (KPI) priorities, strategies, and goals for the Regions by coordinating with cross-functional departments, to ensure the attainment of volume plan and profit objectives Spend time in the market working side-by-side with DSDs, providing training, feedback/coaching, and evaluating the performance of the DSDs, General Sales Manager, Sales Activator Managers and entire team as well as market conditions Report regularly on Monthly Performance Review and Quarterly Business Review needs, and other ad hoc reporting to the SVP RBDC, hold Monthly Performance Review (MPR) and Quarterly Business Review (QBR) meetings with DSDs to ensure open communication and address opportunities Participate in monthly leadership team meetings, weekly LT calls and quarterly/annual LT meetings and provide feedback and insight to aid in the overall organizational decision-making process Active participation in all business planning processes, tool development, and field support matters 100% responsible for consistent process and routine across regions

Work collaboratively and impactfully with the RBDC leadership team to achieve strategic business plan Work directly with the RBNA Regional leadership team to ensure successful partnerships Build a diverse organization that reflects the marketplace; embodies Red Bull’s Values and inspires the team through dynamic and effective leadership Drive the territory to achieve overall organization KPI targets and metrics Lead by example and ensure all leadership within the territory understands and adheres to Company standards & targets, Talent & performance management needs, and operating & safety procedures Align the Region from the top-down with Red Bull Values, the RBDC Mission Plan, Environment, and Main Effort approach Complete annual performance reviews with all direct reports, building and supporting Development Plans

10+ years of management experience in both beverage supplier and distributor businesses with a Direct Store Delivery (DSD) model, including proven track record of meeting or exceeding assigned sales objectives Key account management experience on a district, regional or national level A proven track record of being able to inspire and lead a successful sales organization (sales directors and their teams, sales managers and their teams, Key Account Managers, Merchandising Managers and their teams), Office Assistants, and partnering with Talent; promote initiatives that build strong trade partnerships Previous P&L influence & ownership over sales teams and operations Working knowledge of / previous experience managing organizations to DOT compliance, OSHA regulations, and other Employment Law needs Exceptional leadership skills to provide coaching, mentoring, training and development, performance evaluations, and corrective feedback/discipline Excellent verbal and written communication skills, including being able to prepare presentation materials and present the information one-on-one and in a group Strong analytical skills and experience using internal and external data sources (i.e. Nielsen) Outstanding organizational skills as demonstrated by an ability to set and handle multiple priorities Travel 70-80% Permanent Benefits eligible VP, Sales & Distribution

Red Bull Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. What drives usChasing our potential Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: