DIRECTOR OF SALES – AKEL HOMES Full-Time | On-Site | Port Saint Lucie

A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.

SUMMARY Akel Homes is a privately-owned, South Florida-based homebuilder with over 35 years of experience designing and building award-winning residential communities. From Palm Beach to Port St. Lucie, we specialize in creating premium, lifestyle-driven homes with innovative designs, high-quality construction, and a personal touch. Guided by our values of trust, integrity, and customer-first service, we are committed to delivering not just homes, but lasting communities where families can build a life they love.

Akel Homes is seeking a Director of Sales to lead our flagship Sundance master-planned community in Port St. Lucie. With a development pipeline of more than 8,000 homes to be delivered over the next 20+ years, this is a career-defining opportunity to shape and direct sales for one of Florida’s largest and most dynamic residential communities. The Director of Sales will drive sales performance, coach and develop a team of new home sales professionals, and partner closely with leadership across Marketing, Operations, and Land to ensure a world-class homebuying experience while achieving long-term growth targets.

DUTIES AND RESPONSIBILITIES Sales Leadership – Lead the sales team to achieve and exceed established goals for the Sundance master-planned community. Sales Strategy – Develop and execute an annual plan to maximize market share and capture rate in Port St. Lucie and the Treasure Coast. Culture – Foster a high-performance sales culture that reflects Akel Homes’ core values of quality, integrity, and customer-first service. Talent Acquisition & Retention – Recruit, hire, and retain top-performing sales counselors with new home sales experience. Talent Management – Define and communicate clear goals, metrics, and behaviors for the sales team, reviewing performance monthly. Talent Development – Provide consistent coaching, training, and mentorship to sales counselors and managers, including B2B strategies targeting Realtors. Realtor Relations – Build and expand relationships with Realtors, brokers, and influencers to drive traffic and sales. Territory Management – Establish Defined Sales Areas (DSAs) and assign community-specific quotas to ensure coverage and accountability. Model & Sales Center Standards – Inspect model homes and sales centers regularly to ensure they are presentation-ready and aligned with Akel’s brand standards. Team Development – Lead sales meetings, workshops, and training sessions to energize and upskill the team. Marketing Collaboration – Collaborate on campaigns, events, and Realtor outreach to maximize community exposure. Cross-Functional Alignment – Partner with Operations, Finance, and Land to align pricing, incentives, and strategies with business objectives. Data & Market Analysis – Monitor sales data, backlog, inventory, and market conditions to adapt strategy and maintain competitive advantage. CRM Utilization – Ensure accurate and consistent use of CRM systems (HubSpot or equivalent) for pipeline management and reporting. Process Improvement – Continuously evaluate sales processes, streamline workflows, and eliminate inefficiencies.

EXPERIENCE AND SKILLS Required Qualifications Florida Real Estate License. Minimum 5 years of new home sales experience in the homebuilding industry. Minimum 2 years in a sales management role, preferably with a production builder, with proven success coaching and leading teams. Strong track record of Realtor engagement and partnership in the Florida market. Deep understanding of the new home sales process and buying cycle. Proficiency with CRM platforms (HubSpot or equivalent) and Microsoft Office Suite. Strong leadership, communication, and interpersonal skills; ability to inspire and motivate teams. High degree of professionalism, integrity, and customer focus. Data-driven decision maker with the ability to analyze market trends, sales metrics, and performance reports. Team player with the ability to collaborate across departments.

Preferred Qualifications Bachelor’s degree in Business, Marketing, or related field. Experience launching or scaling sales operations in large master-planned communities.

WORK ENVIRONMENT This position is based on-site at the Sundance master-planned community in Port St. Lucie. Fast-paced, dynamic environment requiring adaptability, proactive problem-solving, and multi-priority management. Frequent collaboration with internal teams (Marketing, Operations, Finance, Land) and external partners (Realtors, brokers, vendors). Regular presence at model homes, sales centers, and community events to ensure a world-class homebuying experience. Full-time position; may require working evenings or weekends depending on sales events, appointments, or business needs. Use of standard office equipment, including computers, phones, presentation tools, and mobile devices for on-site communication and reporting.

WHY AKEL HOMES? Pipeline Security – Lead sales for 8,000+ homes in Sundance over 20+ years, providing long-term stability and career-defining scale. Private Builder Advantage – Work directly with ownership and executive leadership for fast decision-making and entrepreneurial flexibility. Premium Communities – Akel Homes is known for high-quality homes with premium features, modern designs, and lifestyle-driven amenities. Culture of Excellence – Join a family-owned builder with over 35 years of experience and a reputation for integrity, innovation, and customer-first service. Growth & Impact – Shape one of Florida’s largest master-planned communities and make a lasting impact on thousands of families. People-First Environment – Be part of a collaborative, inclusive culture that values creativity, accountability, and professional growth.

BENEFITS & PERKS Competitive salary based on experience and qualifications. Comprehensive health benefits, including medical, dental, vision, and supplemental insurance for individuals and families. 401(k) retirement savings plan. Paid time off, including vacation, sick days, and major holidays. Frequent team-building activities, including company-hosted happy hours, team enrichment events, and industry networking opportunities. Opportunities to attend industry events and represent the company as a valued member of the brand team.