Director of Sales – Akel Homes

Make your application after reading the following skill and qualification requirements for this position.

PURPOSE AND SUMMARY

The Director of Sales will lead the planning and execution of sales strategy across Akel Homes’ communities, with a primary focus on our flagship Sundance master-planned community in Port St. Lucie . With a development pipeline of more than 8,000 homes to be delivered over the next 20+ years , this is a career-defining opportunity to shape and lead one of Florida’s largest and most dynamic residential communities.

The Director of Sales is responsible for driving sales performance, coaching and developing a team of new home sales professionals, and partnering closely with leadership across Marketing, Operations, and Land. This role is pivotal to ensuring Akel Homes delivers a world-class homebuying experience while achieving long-term growth targets.

FUNDAMENTAL JOB DUTIES/RESPONSIBILITIES

Essential Functions Lead the sales team to achieve and exceed established sales goals across all active communities, with a particular focus on the Sundance development. Develop and execute an annual Sales Strategy Plan to maximize market share and capture rate in Port St. Lucie and the Treasure Coast. Culture – Foster a high-performance sales culture that reflects Akel Homes’ core values of quality, integrity, and customer-first service. Talent Acquisition & Retention – Recruit, hire, and retain top-performing sales counselors with experience in new home sales. Talent Management – Define and communicate clear goals, metrics, and behaviors for the sales team, reviewing performance monthly and through established evaluation processes. Talent Development – Provide consistent coaching, training, and mentorship to sales counselors and managers to elevate performance and skillsets, including B2B sales techniques targeting Realtors. Build and expand relationships with Realtors, brokers, and influencers to drive traffic and sales to Akel Homes communities. Establish Defined Sales Areas (DSAs) and assign goals and community-specific quotas to ensure coverage and accountability. Regularly inspect model homes and sales centers to ensure they are presentation-ready and aligned with Akel’s brand standards. Develop and lead inspiring sales meetings, workshops, and training sessions to energize and upskill the team. Collaborate with Marketing on campaigns, events, and Realtor outreach to maximize community exposure. Partner with Operations, Finance, and Land to ensure alignment of pricing, incentives, and sales strategies with business objectives. Monitor sales data, backlog, inventory, and market conditions to adapt strategy and maintain competitive advantage. Ensure consistent and accurate use of CRM and sales systems (e.g., Salesforce or equivalent) for pipeline management and reporting. Continuously evaluate sales processes, streamline workflows, and eliminate inefficiencies to maximize field sales effectiveness.

QUALIFICATIONS

Education & Licensing Bachelor’s degree in Business, Marketing, or related field (preferred). Florida Real Estate License required.

Experience Minimum 5 years of new home sales experience in the homebuilding industry. Minimum 2 years in a sales management role , preferably with a production builder, with proven success coaching and leading teams. Strong track record of Realtor engagement and partnership in the Florida market. Experience launching or scaling sales operations in large master-planned communities preferred.

Technical Skills Deep understanding of the new home sales process and buying cycle. Proficiency with CRM platforms (Salesforce, Hubspot, or equivalent) and Microsoft Office Suite. Data-driven decision maker with the ability to analyze market trends, sales metrics, and performance reports. Interpersonal & Leadership Skills Strong leadership presence with the ability to inspire and motivate sales teams. Excellent communication and interpersonal skills; confident and professional when interacting with buyers, Realtors, and internal leadership. Team player with the ability to collaborate across departments. High degree of professionalism, integrity, and customer focus.

WHY AKEL HOMES? Pipeline Security : Opportunity to lead sales for 8,000+ homes in Sundance over 20+ years — long-term stability and career-defining scale. Private Builder Advantage : Work directly with ownership and executive leadership for fast decision-making and entrepreneurial flexibility. Premium Communities : Akel Homes is known for building high-quality homes with premium features, modern designs, and lifestyle-driven amenities.