Job Summary: The West Coast Sales and BD Associate will support Whisha's Senior West Coast Sales and BD Manager with vendor and customer relationships, cultivating long-lasting partnerships, executing sales plans, and growing revenue opportunities. The West Coast BD Associate will establish and manage partnerships with regional coffee roasters and grocery customers. Responsibilities:  Build and strengthen relationships with coffee roasters and grocery customers.  Know the product offerings and general company history of each roaster.  Collaborate with Whisha's Senior West Coast Sales & BD Manager and execute sales initiatives.  Present and unlock business opportunities for both our roaster and customer partners.  Schedule and lead meetings with roasters and customers in-person, on phone calls, and virtually (Google Meet, Teams, Zoom, etc.).  Understand how distributors, coffee roasters, and grocery stores operate their respective businesses.  Visit stores in-person, and provide in-store support as needed for resets and specific sales initiatives.  Provide administrative support for roaster and customer onboarding, sales initiatives, and marketing submissions.  Represent Whisha in a professional manner and create a positive brand experience for its partners.  Manage and respond to a high-volume of emails from Whisha teammates, coffee roasters, and customers.  Create and utilize data sets. Measurable Objectives:  Become a specialty coffee expert with a focus on local and craft.  Onboard new roasters, and regularly meet with all active roasters.  Provide clear and timely communication to Whisha staff, coffee roasters, and customers.  Increase same-store sales through enhanced schematic optimization, winning business with current roasters, and developing strong partnerships.  Conduct and review quarterly sales goals and progress reports.  Manage pricing decisions and implementation. Required Skills & Abilities:  Excellent interpersonal and customer service skills.  Ability to work independently and solve problems proactively.  Ability to achieve results in a fast-paced environment.  Proficient with technology including Microsoft Excel and PowerPoint, Gmail, Google Workspace, and Slack.  Excellent organizational skills and attention to detail. Physical Requirements:  Must be willing to travel on a regular basis; overnight trips will be required.  Must have a working vehicle.  Must be in-office five days per week (Greenbrae, CA) for the first 90 days of training; hybrid-remote flexibility thereafter.